Overview – pinging for indexing and extra traffic
In other SEO strategies we employ, like press release submission, we create backlinks pointing to our client’s website which help them rank better in Google’s results pages. Google however may take some time to find these new links or may not find them at all. If Google doesn’t find and index these links they will give our client’s website no benefit.
This is a simple, fast and powerful way to get backlinks from websites that Google considers authoritative.
There are a number of websites out there that contain domain statistics about other websites. They list information such as ip address domain age, date of registration or the page title and metadata.
More importantly these site include a backlink to the site they contain information on. Below is some information about www.swaysearch.com on the meta site www.howismysite.com (http://howismysite.com/swaysearch-com).
Avoiding duplicate meta descriptions on your website is desirable thing for your SEO efforts. If you are using JReviews you may have found that you are getting duplicate meta description errors in Google Webmaster tools.
For JReviews you can configure the title and meta data for each List Type. From within the JReviews component select List types Manager (under setup JReviews) you will see the list types you have created i.e. Mobile Phone, Radio, Recommended suppliers etc.
If you use this Joomla! component you may well find that you have many duplicate meta descriptions entries.
To see if this is the case go to your Google webmaster tools (if you don’t have an account you should get one). Select the website under investigation. Click on the Diagnostics menu item on the dashboard and then HTML suggestions from the submenu. On this page you will see a section for Duplicate meta descriptions – click on this link to view a detail reports of any pages with have duplicate meta descriptions.
OK, so you’ve identified the keywords and phrases that you want to compete for in the search engines. You’ve assessed these and think you’ll get a decent volume of quality traffic from them and that you have a fair chance of competing.
So what next?
The next stage of the process is onpage (or onsite) optimisation. This involves tweaking your web pages to make full use of the keywords you’ve selected.
The last few blog posts have been looking at the tools and science behind finding and evaluating the keywords to optimise your website around. Unfortunately search engine optimisation isn’t a science. In this blog we’ll look at how using a solid marketing approach to finding keywords will help you identify what your customers are really searching for.
The first thing you’ll need to do is ditch the analytics hat and dig out your marketing hat. In essence keyword research is a similar process to that used by marketers – you’re trying to understand the messages that attract customers. Marketing is all about delivering the right message at the right time to the right person for the lowest possible cost. What you’re trying to do with your keywords is deliver the right keyword to the right prospect when they’re in the right phase of the buying cycle. By using the natural search engine results you’ll be doing this at the lowest possible cost anyway.