Overview – pinging for indexing and extra traffic
In other SEO strategies we employ, like press release submission, we create backlinks pointing to our client’s website which help them rank better in Google’s results pages. Google however may take some time to find these new links or may not find them at all. If Google doesn’t find and index these links they will give our client’s website no benefit.
OK, so you’ve identified the keywords and phrases that you want to compete for in the search engines. You’ve assessed these and think you’ll get a decent volume of quality traffic from them and that you have a fair chance of competing.
So what next?
The next stage of the process is onpage (or onsite) optimisation. This involves tweaking your web pages to make full use of the keywords you’ve selected.
This is part of a series of articles we’ll be running into search engine optimisation. This part looks at how to find killer keywords that will give you a real chance of topping the search engines. Follow the blog by clicking on the RSS feed at the top of the page to keep up to date with all the SEO blog posts.
Any search engine optimisation project must start with understanding what search terms you want to be found for in the search engines. Without a thorough understanding of what your potential customers are searching for you don’t know what to optimise your website around. Good keywords – although please be aware that by keyword we normally mean a key phrase – should be the bedrock of any SEO project.