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The SWAYsearch blog
Friday, 24 June 2011 10:33

How to research and evaluate keywords

In the last article we looked at the benefits of using long tail keywords to give you the best possible chance of topping the search engine rankings. This time we look at how you research – and evaluate – these keywords.

There is a huge array of tools available to evaluate keywords, some free and some paid for. By far the most powerful (and free) of all these is the Google Keyword Tool (http://www.googlekeywordtool.com/). This is the tool that is used to identify keywords for running Google Adwords (the adverts you see at the top and right hand side of the organic search results).

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