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The SWAYsearch blog
Wednesday, 20 June 2012 13:33

Pinging URLs and RSS feeds a user’s guide

Overview – pinging for indexing and extra traffic

In other SEO strategies we employ, like press release submission, we create backlinks pointing to our client’s website which help them rank better in Google’s results pages.  Google however may take some time to find these new links or may not find them at all. If Google doesn’t find and index these links they will give our client’s website no benefit.

Wednesday, 13 June 2012 08:30

Using domain information sites for SEO

This is a simple, fast and powerful way to get backlinks from websites that Google considers authoritative.

There are a number of websites out there that contain domain statistics about  other websites. They list information such as ip address domain age, date of registration or the page title and metadata.

More importantly these site include a backlink to the site they contain information on.  Below is some information about www.swaysearch.com on the meta site www.howismysite.com (http://howismysite.com/swaysearch-com).

It is common knowledge that having duplicate meta descriptions for different page in your website can harm your SEO efforts. If you are using the Kunena forum component for Joomla! you may have noticed this can create duplicate meta descriptions that will appear in Google Webmaster tools.

Avoiding duplicate meta descriptions on your website is desirable thing for your SEO efforts. If you are using JReviews you may have found that you are getting duplicate meta description errors in Google Webmaster tools.

For JReviews you can configure the title and meta data for each List Type. From within the JReviews component select List types Manager (under setup JReviews) you will see the list types you have created i.e. Mobile Phone, Radio, Recommended suppliers etc.
 

Friday, 24 June 2011 10:33

How to research and evaluate keywords

In the last article we looked at the benefits of using long tail keywords to give you the best possible chance of topping the search engine rankings. This time we look at how you research – and evaluate – these keywords.

There is a huge array of tools available to evaluate keywords, some free and some paid for. By far the most powerful (and free) of all these is the Google Keyword Tool (http://www.googlekeywordtool.com/). This is the tool that is used to identify keywords for running Google Adwords (the adverts you see at the top and right hand side of the organic search results).

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