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John

John

John is a co-founder of SWAYsearch.

Website URL: http://www.swaysearch.com

We're developing a solution for a local wholefoods shop that involves connecting their existing Filemaker Pro database to their new website. We've come up with a solution that can be applied to any company looking for unique database driven solutions for web design, Cambridge. Here's how to connect your Filemaker Pro database to Joomla:

First off let external sources access your MySQL server by going to your web host Cpanel and selecting the 'Remote MySQL' button and enter in the relevant domain you're connecting from or a % for a wildcard.

Wednesday, 20 July 2011 13:59

Optimising your website metadata

OK, so you’ve identified the keywords and phrases that you want to compete for in the search engines. You’ve assessed these and think you’ll get a decent volume of quality traffic from them and that you have a fair chance of competing.

So what next?

The next stage of the process is onpage (or onsite) optimisation. This involves tweaking your web pages to make full use of the keywords you’ve selected.

Wednesday, 29 June 2011 13:17

The marketing approach to keyword analysis

The last few blog posts have been looking at the tools and science behind finding and evaluating the keywords to optimise your website around. Unfortunately search engine optimisation isn’t a science. In this blog we’ll look at how using a solid marketing approach to finding keywords will help you identify what your customers are really searching for.

The first thing you’ll need to do is ditch the analytics hat and dig out your marketing hat. In essence keyword research is a similar process to that used by marketers – you’re trying to understand the messages that attract customers. Marketing is all about delivering the right message at the right time to the right person for the lowest possible cost. What you’re trying to do with your keywords is deliver the right keyword to the right prospect when they’re in the right phase of the buying cycle. By using the natural search engine results you’ll be doing this at the lowest possible cost anyway.

Friday, 24 June 2011 10:33

How to research and evaluate keywords

In the last article we looked at the benefits of using long tail keywords to give you the best possible chance of topping the search engine rankings. This time we look at how you research – and evaluate – these keywords.

There is a huge array of tools available to evaluate keywords, some free and some paid for. By far the most powerful (and free) of all these is the Google Keyword Tool (http://www.googlekeywordtool.com/). This is the tool that is used to identify keywords for running Google Adwords (the adverts you see at the top and right hand side of the organic search results).

This is part of a series of articles we’ll be running into search engine optimisation. This part looks at how to find killer keywords that will give you a real chance of topping the search engines. Follow the blog by clicking on the RSS feed at the top of the page to keep up to date with all the SEO blog posts.

Any search engine optimisation project must start with understanding what search terms you want to be found for in the search engines. Without a thorough understanding of what your potential customers are searching for you don’t know what to optimise your website around. Good keywords – although please be aware that by keyword we normally mean a key phrase – should be the bedrock of any SEO project.

In today’s online landscape getting your website found in Google is absolutely critical to the success – or failure – of your online business. There’s a great deal of detailed information out there regarding search engine optimisation but this article aims to boil the optimisation process down to its bare bones.

It is a basic guide to the key tenants of the optimisation process so we don’t go into the details of how to do it – this will give you the information to make the decision to either do it yourself or to outsource the work. It should also act as a good checklist to make sure you’re getting a proper service from any company you chose to use to manage your optimisation.

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