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In the last article we looked at the benefits of using long tail keywords to give you the best possible chance of topping the search engine rankings. This time we look at how you research – and evaluate – these keywords.

There is a huge array of tools available to evaluate keywords, some free and some paid for. By far the most powerful (and free) of all these is the Google Keyword Tool (http://www.googlekeywordtool.com/). This is the tool that is used to identify keywords for running Google Adwords (the adverts you see at the top and right hand side of the organic search results).

This is part of a series of articles we’ll be running into search engine optimisation. This part looks at how to find killer keywords that will give you a real chance of topping the search engines. Follow the blog by clicking on the RSS feed at the top of the page to keep up to date with all the SEO blog posts.

Any search engine optimisation project must start with understanding what search terms you want to be found for in the search engines. Without a thorough understanding of what your potential customers are searching for you don’t know what to optimise your website around. Good keywords – although please be aware that by keyword we normally mean a key phrase – should be the bedrock of any SEO project.

In today’s online landscape getting your website found in Google is absolutely critical to the success – or failure – of your online business. There’s a great deal of detailed information out there regarding search engine optimisation but this article aims to boil the optimisation process down to its bare bones.

It is a basic guide to the key tenants of the optimisation process so we don’t go into the details of how to do it – this will give you the information to make the decision to either do it yourself or to outsource the work. It should also act as a good checklist to make sure you’re getting a proper service from any company you chose to use to manage your optimisation.

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