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Natural Oak Floors Ecommerce site live

Our latest customer, Natural Oak Floors, has gone live. This is a major ecommerce website based on the Joomla Content Management System and the Virtuemart ecommerce shopping cart solution.

Natural Oak Floors were a wholesale flooring supplier who decided to make the move online to sell direct to consumers. They didn't have any experience selling to consumers, let alone selling online, and we have taken them through the whole process.

The project started with us getting an insight into how their business worked, understanding their products and market and researching how oak flooring is sold online (not as straight forward as it might seem!). The initial challenge was to turn a product aimed at experienced wholesalers into something that was easy for consumers to understand and buy.

We started off by reducing the complexity of the purchase by streamlining their product range down to their top sellers. These were packaged into products that were salable online, where too much choice and too many variables only help to confuse the customer.

The next step was to work through all the logistics and legal hurdles - delivery, shipping rates, tax, returns policy, guarantees, etc, etc. Many of these are critical to selling online as you are required by law to offer returns up to seven days after a purchase in case the customer changes their mind.

The website itself was built to look and feel like a professional, quality brand. Natural Oak Floors sell some of the best quality oak flooring in the UK and it was important that this was reflected on the site. We made the process as simple as possible to prevent customers from dropping out of the process due to complexity. This in itself is one of the biggest reasons for online sales failing so is critical to success.

Once the website was built we integrated it into the WorldPay payment gateway enabling Natural Oak Floors to take online credt and debit card payments. WorldPay are one of the most respected names in online payments and add a further level of trust to the website.

We're now working the search engine optimisation of the site to get them to the top of the search engines. This will help people find the website and buy from it.

If you're interested in selling your products and services online why not contact us for an informal chat to talk through the options.

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