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Cyber cyder wins online

Checkley Brook Cyder, a boutique producer of traditional Herefordshire cyder, has selected SWAYsearch to build their first website. Checkley brook have been producing cyder since the 70's but have decided to extend their offering onto the web. We've worked with Checkley Brook to create a feature rich website with social media and optimisation at the forefront.

To help differentiate the site from mass produced 'ciders' we ran a keyword analysis that showed simply changing the name of the product from 'cider' to 'cyder' would help the site stand out as a producer of a traditional product.

Whilst still early days the site has quickly gained Google pagerank and is now coming up on the first page of Google for the optimised keywords. Checkley Brook owner Ed has become an active twitter and blog user, helping him to build a network of useful contacts and further promoting his cyder.

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