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Becoming a 'thought leader' by writing articles

Writing informative articles and getting them accepted by trusted websites is one of the most effective methods of building backlinks and driving traffic to your website. Article writing should be used in conjunction with blogging to get your website recognised as a 'thought leader' in your industry. This (admittedly rather marketing sounding) term - 'thought leader' is all about proving you know what you're talking about and generating a level of trust - possibly one of the most critical factors online.

Much as with blogging creating unique, relevant and insightful articles isn't as hard as it may sound. It's all about finding a thread of information that you have that other people want to know about. Things you know about your industry that you assume everyone else knows are normally the best starting point. When you stop and think about you'll probably find you have reams of information that you could write about.

Once you've written a great article it needs distributing. There are a number of ways of going about this, depending on what your aims are.

You can use a similar process to managing an online press release (although we are by no means a PR company - this is an extremely specialist skill) and distribute your article to hundreds of article and online press release websites. Whilst this can be a very powerful short term solution to gaining valuable backlinks to your website it also presents some problems - number one amongst these being the creation of duplicate content which Google frowns on.

Another approach is to use certain 'high value' websites and write tailored versions of your articles specifically for these. We're fans of - a very respected website where you can publish unique articles. The big benefit of HubPages is that it's a properly moderated service who only accept unique content. Because of this it's extremely highly regarded and adds valuable backlinks - and potentially traffic - to you website. And you can even earn money from people viewing your posts! 

We also use tools to 'ping' and bookmark your articles which raises the value of each backlink to your website. This in turn benefits your site. A circle of positive reinforcement!

We can help you with all stages of the process. From what to write about, writing the article itself, distributing it and measuring the response. Contact us to have a chat - it's an excellent way to build up traffic and your search engine rankings.

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