Sit and Sleep, a company just outside Cambridge who manufacture and sell top quality futon sofa beds, has signed up with us to help them top the search engine rankings for their keywords.
Sit and Sleep have a show room in West Wratting and sell online via their website www.sitandsleep.co.uk. The company's been running since 2004 but with increased competition needs to be attracting more online customers.
The project started with an audit of their current website to see what we could do to help them. As ever with an older website there are inevitably a number of aspects that will be holding the site back in the search engine rankings. This is generally because these aspects simply weren't considered when the site was built.
As the site is a standard HTML set up (i.e. without a content management system) we suggested they use social media, and in particular Twitter, as a device to get fresh content onto their site quickly and easily. This will help remind Google that their site is being used regularly, which will encourage Google to index it more frequently. A positive cycle!
We're now starting on the offpage optimisation and are going to use some press releases to generate a number of high quality links to their site that will start to build the domain's authority.
Interested in how we can help your website top the search engine rankings? Why not contact us for a chat.