Tailoring your website to your keywords
To get your website found by your customers you need know what they're searching Google for and make sure each of your web pages is optimised to be found for these keywords. Once the keywords are established for each page we'll set to work optimising these pages to be found for your keywords.
Onpage optimisation involves changing the metadata (for example the title tags that appear right at the top of the page in the blue bar), putting keywords into header tags (Google pays particular attention to these), making sure there are plenty of links to your other pages for Google to follow and tweaking your copy to make sure it contains plenty of your chosen keywords. Importantly it still needs to be read by a human being - so it's a bit of a balancing act.
What we change when do onpage optimisation is the following:
- Title tag
- Meta description
- Meta keywords
- Header tags
- Alt image tags
- Bold tags
- Anchor text
- Internal linking
- Body copy changes
Once all the changes have been made we run your webpages through an optimisation programme which will tell you how well optimised the page is for the keyword against your competitors. After all optimisation isn't an exact science - it's all about doing better than your competitors.
For full details contact us to have a chat.